A Branding Photoshoot isn’t a Walkabout, but a Walkabout is a Branding Shoot!
Branding Shoots are a big deal and serve to give you a pack of photos depicting you, your business, your ethos, your personality, your image, your brand.
A Walkabout Photoshoot sits alongside a Branding Shoot, creating for you a raft of photos which you can use as content, headliners, cover photos, marketing messages, relatable imagery, message carriers. A Walkabout Photoshoot is different for everyone and can be imagined as a personal stock library geared to your voice.
These photos are a selection of a Walkbout Photoshoot for Jonathan Howkins who runs several different businesses . Jonathan needed some photos to work with his brands as a Business Mentor, a Facebook Ads Expert and others in development.
The brief was loose but needed to focus on himself in different environments in different ways so as to have variety of use, mostly unknown at this stage. I spent the morning with Jonathan in Weybridge and the following photos showcase Joanthan’s Walkabout.
The idea for Jonathan was to use several spots around the Weybridge area which are locally recognisable, but also offer interest to any viewer. The photos are portraits but we wanted the environment to speak as well. Many photos are composed to provide space for text or graphics and are generic enough to cross pollinate Jonathan’s businesses.
The Brooklands Race Circuit was a 2.767-mile (4.453 km) motor racing circuit built near Weybridge in Surrey, England, surrounding an aerodrome. It was closed in 1939 at the outbreak of the Second World War when the land was requisitioned for military aircraft produciton but it never reopened.
Today the land is home to the Brooklands Motor Museum and Mercedes-Benz World with large parts open to the public for recreation. Some sections of the banked race circuit remain and are easily accesible being popular with walkers and runners.
Not grabbing a few shots on the circuit would have been a travesty!
Jonathan was very keen to visit an island in Weybridge. There are many river islands and one in particular is well known and almost magical. You need to park up and walk along the river until you reach a spendid iron bridge which transports you to D'Oyly Carte Island. Spilling the beans on what the place offers would take up an entire website so click the link and see for yourself.
We decided to walk to the island and seek out the café, needing coffee and a decent snack, whilst plotting photos along the way as Jonathan had ideas for some riverside images. This also gave us the chance for the ‘café-coffee-meeting’ photos on Jonathan’s ‘to-do’ list.
Coffee and snacks came to an end and we realised we’d timed it right because on leaving, we saw a long queue just to get into the café area and a couple scambling for our vacated table!
Now we had the walk back to the car and we’d plotted our photos and knew what we wanted: photos on the bridge, some riverside shots and to finish, portraits on a bench.
But being walkabout we grabbed a few fillers!
Once over the bridge we headed to a spot by the river that offered two settings. Water’s edge and the bench.
Walkabout doesn’t have any rules and no template. A Walkabout photoshoot for you can be whatever you need it to be, so as to give you content usable photos and you don’t even need to have a plan for the photos before the shoot. You might use some photos straight away, others weeks or months down river.
Walkabout can be a one off shoot, a string of multiple shoots and locations, focused on you alone or your team.
You imagine it, I’ll shoot it.
