ramsac are an IT business which means that their product is in people and their skills. There is no ‘item’ to box, wrap and deliver; no physical object to sell. But that doesn’t make their product any less viable for good photography.
It is commonplace to see stock photography used across all businesses but more so perhaps in the service industries. There is absolutely no need for this, not at all. The work I have recently done for ramsac illustrates perfectly how commissioning your own photos can tell your story in your own pictures. It usually starts with headshots of senior staff, but then leads on to branding portraits and general photography showcasing the offices and people.
ramsac already thought the same way as me; their website is already populated with photos from around their office with ramsac people, what they wanted was a refresh and update coupled with a new consistant look, including a set of new senior staff headshots.
I spent most of a day with ramsac and we followed the path of capturing those headshots first. Headshots are hugely important, they are essentially your first introduction to a new client. They want to be lit well and consistent. How many websites hold profile photos of people which are all over the place? ramsac now have these portraits on their website (ramsac Leadership Profiles) and they create a strong brand image. The rest of the time was spent creating branding portraits and storyboard narrative images.
The reason I have posted all the 11 headshots I did for ramsac is to illustrate how they create a solid consistent branded feel. If your photos are different styles, with some professionally shot and some grabbed with a camera phone for example, you are diluting your message. Have a look at their profile page (ramsac profiles) and see if you agree with me.
Having done the ‘profile’ photos I moved on to creating a selection of character branding images of the Directors. These can take many forms but essentially it’s a portrait in an environment which gives more information. It all depends on what you do, your budget, time available as to how exotic they can get!
Team photos are always useful.
The visit to ramsac was to also produce other useful narrative photos. Some of these are candids, with me stalking the office picking out photos and some are either posed or ‘set up’. I am only showing a few photos here as my work hasn’t yet populated their website. Hopefully they demonstrate how a good collection of photos can emerge from your own business with your own people having no need for stock photos.
Whatever you do, whether you’re a sole trader or part of a large company, your photos form part of the language you use to speak with your clients and customers. You might spend time and money on you website, your branding, your brochures and leaflets and give great thought to how you present to customers.
So don’t ignore the photos surrounding you all the time!